Primal

Bare
Foot
Running
Its the way forward
There are some things that don't need an urban evolution.
Quite a lot of things actually....but where money can be made Nike know no bounds! The advantages and theories behind barefoot running are heavily documented, for some of us it holds pleasure and challenge and for others it never will yet what i simply cannot quite believe is that for years the fitness industry has been blinkered from this wealth of information by the sports shoe aggressive marketing ploys.
In coaching courses we are taught to teach running techniques that were sold to us by these capitalist pigs....strike with your heel, send shock waves through your body in a way it is not designed to withstand and cause damage to the knees so predictably that if you don't at least have an arthroscopy on both knees as a regular runner by your forties you'll be a runner's anomaly!